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Corporate Profile :: Logo
 
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Design Rationale
The "Vortex" design of this logo represents the upwardly spiraling momentum of growth of the PECD Group. The spiral is constructed from the initials "PECD" (as demonstrated below) and is a formation assembled from two sets of elliptical geometric designs.

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Together, the letters merge to form and construct the vortex logo.

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The icon is supported with the initials PECD in bold type. Here, the 'Impact' typeface is employed for its bold and timeless personality. This signifies the strengths of the Group in its mission, expertise and resources. The letter "P" has been derived from the original logotype of PEREMBA so as to reaffirm its corporate heritage.

The icon is assembled in a warm red hue enhancing the power of the vortex and creating an eye-catching effect.

The result of this combination is a vibrant logo that reflects the internal and external energy of the Group.