1.Determine all the important calendar events for your eCommerce store.
You can accomplish this by analyzing relevant historical analytics information, as well as search traffic for all your keywords. This would allow you to distinguish benchmarks, and how much web traffic your online store got. Monitor the events that generated the most unique product views. Use it to improve your ecommerce strategy.
Look into the conversions that happened during seasonal events. Afterwards, verify if there are any recurring patterns for the shortlisted seasonal events, depending on historical sales data.
3.Implement improvements to your SEO strategy.
Behind every successful ecommerce platform is a good SEO strategy. Look for a reliable ecommerce services company in Malaysia that can help you make improve both your SEO tactics and user interface. Based on the data that you will get, optimize your store’s performance for the upcoming seasonal events.
4.Monitor keyword trends and website traffic.
Review your website traffic based on your existing keywords. Google Search Console and SEMrush are two of the most reliable tools you can use for this.
5.Monitor customer behavior on all your landing pages.
It’s also essential to determine your ecommerce shop’s historical performance by analyzing how that traffic that clicked through the landing page interacted with it. How can you do this? Use Google Analytics to monitor user behavior.
6.Compare data based on multiple seasonal events.
Now that you already have the actual keyword data, it’s finally time to check if you are able to target your niche’s seasonal trends. Determine the keyword trend spikes as indicated by SEMrush and Google Adwords.